Coors Light Mystery Mansion

This Fall, Coors Light drinkers will be encouraged to enter a pin from in case for their chance to win a trip to the Coors Light Mystery Mansion. In Ontario, there is also an instant win component where consumers also have the chance to win Coors Light Mystery Mansion swag immediately. This campaign is integrated with the online campaign, so if a consumer visits www.coorslight.ca they can try and sneak into the mansion and get alerted via SMS and IVR if they get kicked out. As an added bonus, on pin cards in case, consumers can also get a sneak peak at what happened last year at the Mansion by scanning the QR code with their QR code reader. This will be the first campaign where Molson Canada has leveraged QR code technology to engage their consumers. This is a highly integrated program that includes pins, IVR, online integration and QR technology to give all consumers a chance to interact with the Mystery Mansion experience on their own terms.

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